What is Bulk Email?
Bulk email when one email is sent to many recipients. The number of bulk email recipients per email can vary from hundreds to thousands. Bulk email marketing is usually used by businesses to market their products or services.
The first thing most people think of “Bulk email” is spam. But if the bulk email is sent by a reputable sender is not a spam. Bulk email is usually sent by business that has built up a mailing list of customers who are interested in their product or services. Sometimes even an ordinary person sends the bulk email his friends and family.
Bulk email marketing is an online marketing tool which helps in marketing their products or services. It helps in reaching large amount of targeted prospects. Bulk email marketing has the potential to allow the business owners to market their products or services across the globe. But this marketing method has to be used in a proper way to be successful in your business. Bulk email marketing is an effective method to mail a large set of recipients quickly and with a low cost.
To be successful in bulk email marketing follow the below guidelines:
Always send your emails from a recognizable address because many recipients think that it is a system-generated email they delete the email before they read it.
Always put all your recipients email address in BCC. If you add all the email addresses in To or CC fields your recipient is able to view all the email addresses you have entered. It is a breach of confidentiality to give out other person's email addresses.
Make sure your subject line is catchy and grabs the attention of the recipient to open your message or email. Many email marketers do lots of research in getting a good subject line.
When writing the body of the content make sure you write the message to the point. Remember one thing you have less than five seconds to grab the attention of the reader.
Try to mention the benefits of your products or services and how he will benefit from the product or services you are offering.
Use bullet points instead of writing big sentences. Tell your readers what you exactly want them to do after reading the message. Do you want them to buy the product or fill a form.
Make sure you mention your contact details like phone number, your email address & website address so that they can contact you if they have any queries.
